I now see the value in interns. By value, I mean someone who will do everything I don’t want to do. Unpaid, of course. I understand social media is how you reach people these days, but honestly, it takes so much time and effort and how to do it effectively is an entirely different question. Naturally, there have been dozens of people who have offered to grow my social media influence/reach exponentially–for a “nominal” fee.
There’s also the grunt-y technological tasks. Every website you upload an image to has different requirements/preferences, in terms of aspect ratio, resolution, and whether the background needs to be transparent. Then you have to decide on (hash)tags, and for retail storefronts, make sure the image fits properly on the right products. Of course, different product categories require different aspect ratios, so you have to upload different files. For social media sites like Pinterest, Facebook, Twitter, etc., I also have to decide if I’m watermarking images to deter theft. So, at the end of the day, I usually end up with about 8-10 files for the same design image. I’ve probably spent as much time putting it online as I have creating it, and I don’t like that ratio.
I just want to make art. Why is that too much to ask?
Hence, the desire for an intern. Also, I’m pretty sure I’m not the most social media savvy person, and I need someone about 20 years younger to help with that. If nothing else, to keep up with all the most popular hashtags on Instagram.